Written by Kate Heath
This fall I had the amazing opportunity to attend the Food and Nutrition Conference and Expo (F.N.C.E) in Washington, DC. At the conference there were over 11,000 registered dietitians, dietetic interns, students and other attendees. It was absolutely amazing to be surrounded by so many people with the same interests, hobbies, goals, and aspirations as I, as well as members of SAND, share. A big part of the FNCE itinerary were hour-and-a-half sessions detailing a wide variety of areas in the food and nutrition field. There were so many that I found interesting, but my favorite one discussed how to perform culinary demonstrations in-person, online, and on television. The speakers who presented were Elizabeth Weiss, R.D.N, Rebecca Lewis, R.D.N, and Abbie Gellman, R.D.N. During this session, I really enjoyed Rebecca Lewis’ topic on performing live culinary demonstrations via social media. Some key points she covered were directing your messages and posts to the audience who interacts most with your social media page. On top of this, she talked about the different methods and components to make sure the live demo was a success. This included things like ensuring you have the ingredients ready to go, talking about the nutritional information of the recipe for your viewers, sensory details about what you’re cooking (because they can’t smell or hear what’s going on!) and much more. This session was so impactful on me because it is something I am interested in and actively try to do now on my food instagram page. There were so many take-aways from her message and ways to reach audiences outside of your followers, like inviting a guest on the demonstration. Overall, this was an amazing experience and only a small portion of the experiences you can take away from FNCE. If this is something that interests you too, check out her facebook or instagram account by searching “Rebbecca Lewis, RDN”!
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